{"id":17996,"date":"2020-11-30T16:58:51","date_gmt":"2020-11-30T16:58:51","guid":{"rendered":"https:\/\/staging.liquid-themes.com\/hownow\/?p=17996"},"modified":"2020-12-17T12:24:12","modified_gmt":"2020-12-17T12:24:12","slug":"webinar-how-to-train-and-enable-your-sales-team","status":"publish","type":"post","link":"https:\/\/staging.liquid-themes.com\/hownow\/blog\/webinar-how-to-train-and-enable-your-sales-team\/","title":{"rendered":"Webinar Recording | How To Train And Enable Your Sales Team"},"content":{"rendered":"<p>91% of sales reps believe that peer learning will help them succeed! But it\u2019s not everything. That social learning needs a helpful playbook, tools that give your reps sales superpowers and a plan to streamline the sales process. This webinar recording covers it all:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Do\u2019s and Don\u2019ts of onboarding a Sales Rep.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Creating customised learning pathways.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using social learning to clone your heavy hitters.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The ultimate sales playbook and plan.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engaging and motivating your sales team.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Using HowNow to streamline the sales process.<\/span><\/li>\n<\/ul>\n<p><script src=\"https:\/\/fast.wistia.com\/embed\/medias\/045fjr4220.jsonp\" async><\/script><script src=\"https:\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<div class=\"wistia_responsive_padding\" style=\"padding: 56.25% 0 0 0; position: relative;\">\n<div class=\"wistia_responsive_wrapper\" style=\"height: 100%; left: 0; position: absolute; top: 0; width: 100%;\">\n<div class=\"wistia_embed wistia_async_045fjr4220 videoFoam=true\" style=\"height: 100%; position: relative; width: 100%;\">\n<div class=\"wistia_swatch\" style=\"height: 100%; left: 0; opacity: 0; overflow: hidden; position: absolute; top: 0; transition: opacity 200ms; width: 100%;\"><img style=\"filter: blur(5px); height: 100%; object-fit: contain; width: 100%;\" src=\"https:\/\/fast.wistia.com\/embed\/medias\/045fjr4220\/swatch\" alt=\"\" aria-hidden=\"true\" \/><\/div>\n<\/div>\n<\/div>\n<\/div>\n<h3><b><br \/>\nTraining a sales team from 101 to PHD<\/b><\/h3>\n<p><b>An onboarding course<\/b><span style=\"font-weight: 400;\"> can be absolutely crucial for creating successful sales teams and reps! Really, it\u2019s the foundation or the first rung on the ladder at the very least. And it\u2019s this importance that takes us straight to Google. Everything\u2019s fun there isn\u2019t it? They even call their new joiners Nooglers (short for New Googlers) and 85% of them rate their onboarding experience as excellent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ok Google, why? One reason is that manager\u2019s receive new starter information just 24 hours before they arrive, accompanied by a very short list of things they should aim to achieve. This keeps it fresh and front of manager\u2019s mind, and gives them simple steps like discussing responsibilities, creating social connections and ensuring there\u2019s open dialogue. It also respects that both people are going to busy, so they won\u2019t benefit from bloated onboarding.<\/span><\/p>\n<h3><b>Do\u2019s and Dont\u2019s for onboarding your sales reps (and everyone else, really)<\/b><\/h3>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-18344 size-full\" src=\"https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team.jpg\" alt=\"The Do's and Don'ts of enabling your sales team\" width=\"960\" height=\"540\" srcset=\"https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team.jpg 960w, https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-300x169.jpg 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><b>Create customised learning opportunities<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not just that everyone deserves a personal touch (they really do), but they\u2019ll appreciate it too. For example, consider how resources will be used and interpreted at different levels in your sales department. What might be important to particular job roles or seniorities? How might different regional offices learn differently? These are great places to start!<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-18345 size-full\" src=\"https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-1.jpg\" alt=\"The power of customised learning \" width=\"960\" height=\"540\" srcset=\"https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-1.jpg 960w, https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-1-300x169.jpg 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><b>Assess strengths, opportunities and skills gaps<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Remember our statistic that 91% of sales reps believe that peer learning will help them succeed? Well, they\u2019re probably right, so peer learning\u2019s your first opportunity! And it\u2019s one that taps into strengths too. Human interactions can drive positivity and they also create openness around learning, helping you identify the gaps between subject matter experts and those lacking that particular skill. Connect the two and watch them both grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You shouldn\u2019t base this on what you see or anecdotal evidence, so make sure you\u2019re testing, measuring and assessing skills and knowledge. Then you\u2019ll truly know which heavy hitters might make marvellous mentors and who is prime for upskilling. If data informs your strategy, you\u2019ll stand a better chance of developing your sales team.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-18346 size-full\" src=\"https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-2.jpg\" alt=\"Having dialogue in your sales teams to help enablement\" width=\"960\" height=\"540\" srcset=\"https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-2.jpg 960w, https:\/\/staging.liquid-themes.com\/hownow\/wp-content\/uploads\/2020\/11\/How-to-Train-and-Enable-your-Sales-Team-2-300x169.jpg 300w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<h3><b>Streamlining your sales process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As we discussed in our sales trends to look out for in 2021, building the ultimate sales tech stack will be crucial moving forward. It\u2019ll help your sales team focus on important face-to-face tasks by automating some of the manual hard work. In particular, we\u2019re talking about scheduling tools, learning platforms that are actually fit for purpose and apps that turbocharge productivity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Given that 50% of businesses don\u2019t have a sales plan, having a framework and a sales experience playbook will give you consistency and a competitive advantage. Something to guide reps through the lead journey, from inbound to conversion, and fine-tune their sales approach, which is perfect for pairing with insights from internal experts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We already talked about a personal touch, and your buyers will want it to! So, your reps need the tools to convince them that your product is the bespoke solution to their needs. Create buying personas for your different customers, while remembering that one size doesn\u2019t fit all. That buyer persona needs a pinch of salt and a decent amount of critical thinking for each potential customer interaction.<\/span><\/p>\n<h3><b>Engaging the sales team and building momentum<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sales is cyclical, otherwise we wouldn\u2019t call it the sales cycle! So, it\u2019s super important to engage the sales team, keep up momentum and ensure things don\u2019t become too repetitive. Your reps will appreciate honesty, clear goals and a willingness to hear their feedback, but they\u2019ll LOVE when you celebrate their wins. No matter how small! It\u2019ll go a long way in creating confidence.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soft skills are crucial too, especially when they need to nurture leads or develop a connection before getting them to sign on the dotted line. Empathy, passion and being able to hold an interesting conversation should be high on your skills list. Couple that with strong product knowledge and you\u2019re well on your way to a winning formula.<\/span><\/p>\n<h2>Got any questions?<\/h2>\n<p>We crammed a lot into that session and, to deliver on our promise of keeping it short and sweet, we didn&#8217;t take any questions! So, why not leave them as a comment below?<\/p>\n<p>If you&#8217;re new to HowNow and want to talk to us or see the platform in all its glory, you&#8217;ve got three options: get in touch to <a href=\"https:\/\/staging.liquid-themes.com\/hownow\/demo\">arrange a demo<\/a>, fill in this form to <a href=\"https:\/\/staging.liquid-themes.com\/hownow\/trial\">take it for a spin (trial)<\/a>, or skip right to it with our <a href=\"https:\/\/try.gethownow.com\/product-demo\">on-demand product tour<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>91% of sales reps believe that peer learning will help them succeed! But it\u2019s not&#8230;<\/p>\n","protected":false},"author":437,"featured_media":18169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[541],"tags":[1665],"yst_prominent_words":[1149,1436,17,1659,308,855],"_links":{"self":[{"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/posts\/17996"}],"collection":[{"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/users\/437"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/comments?post=17996"}],"version-history":[{"count":11,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/posts\/17996\/revisions"}],"predecessor-version":[{"id":18343,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/posts\/17996\/revisions\/18343"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/media\/18169"}],"wp:attachment":[{"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/media?parent=17996"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/categories?post=17996"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/tags?post=17996"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/staging.liquid-themes.com\/hownow\/wp-json\/wp\/v2\/yst_prominent_words?post=17996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}